A CRM (Customer Relationship Management) is a system that centralizes all interactions with customers and prospects: contact history, business opportunities, offer tracking, and after-sales service. An effective CRM improves customer loyalty and increases the conversion rate of prospects.

Key Features of a CRM

• Enriched customer profile: Contact details, purchase history, preferences, and exchanges.
• Opportunity management: Tracking the sales pipeline and current quotes.
• Automated follow-ups: Reminders for pending commercial follow-ups.
• Sales reporting: Conversion rate, revenue per salesperson.

Read our article on how to use customer data to improve sales. The CRM module of GestiumERP integrates these features directly into your management system.